Imagine combining the best of the Internet with print. Now you can with PURLs, or Personalized URLs. Each person on your mailng list gets a personalized digitally printed direct mail piece, which not only invites the user to participate using their real name, it also includes a personalized URL that will take them to their own personal landing page.
For example, www.thenissansale.ca/pamela.kenyon will take Pamela to her very own mini-site. These mini-sites welcome your visitors by name and are instantly personlized based on their preferences or browsing history at your website.
PURLs have many applications, including direct sales, prospecting, surveys, event registration, fundraising and feedback. As well, the success of PURLs can be easily measured allowing you to quickly make adjustments to maximize your maketing ROI.